
34 / THIRTY FOUR — Japanese Fishing Tackle & Brand Profile
34, also known as THIRTY FOUR, is one of the Japanese brands most closely associated with specialist Ajing. Rather than operating as a general lure company, its identity is built around horse-mackerel fishing, with technique-specific rods, jigheads, soft plastics, lines and accessories developed for highly refined light-game presentations.
- Ajing
- Light Game
- Rods
- Jigheads
- Soft Plastics
At a Glance
Dedicated Japanese Ajing specialist
- Origin
- Japan
- Main disciplines
- Ajing, Light Game, Rods
- Known for
- Rods, Jigheads, Soft Plastics, Lines & Accessories
The story behind 34 / THIRTY FOUR
34, also known as THIRTY FOUR, is one of the Japanese brands most closely associated with specialist Ajing. Rather than operating as a general lure company, its identity is built around horse-mackerel fishing, with technique-specific rods, jigheads, soft plastics, lines and accessories developed for highly refined light-game presentations.
Design philosophy
Dedicated Japanese Ajing specialist.
The range is organised around rods, jigheads, soft plastics, lines & accessories, giving anglers technique-specific options rather than a generic tackle proposition.

Key categories
Rods
A key part of 34 / THIRTY FOUR's specialist Japanese tackle programme.
Jigheads
A key part of 34 / THIRTY FOUR's specialist Japanese tackle programme.
Soft Plastics
A key part of 34 / THIRTY FOUR's specialist Japanese tackle programme.
Lines & Accessories
A key part of 34 / THIRTY FOUR's specialist Japanese tackle programme.
Why European anglers should know it
34 / THIRTY FOUR gives European anglers access to Japanese product thinking shaped around ajing, light game, rods.
The retailer selected below was chosen for practical European access, relevant range depth or specialist context; availability should be checked before purchase.
Related Inn River articles
Background reading on the techniques and tackle systems this brand builds for.
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34 / THIRTY FOUR FAQ
- What is 34 / THIRTY FOUR known for?
- 34, also known as THIRTY FOUR, is one of the Japanese brands most closely associated with specialist Ajing. Rather than operating as a general lure company, its identity is built around horse-mackerel fishing, with technique-specific rods, jigheads, soft plastics, lines and accessories developed for highly refined light-game presentations.
- Where can European anglers buy 34 / THIRTY FOUR?
- At the time of review, Tsouros Marine offered a relevant 34 / THIRTY FOUR range for European anglers. Stock and delivery coverage can change, so confirm both directly with the retailer.
- Is this an official retailer endorsement?
- No. This is an independent editorial recommendation unless the profile explicitly cites a manufacturer's distributor listing.
European retailer to consider
Tsouros Marine — Greece
At the time of review, Tsouros Marine offered a particularly relevant 34 / THIRTY FOUR range for European anglers.
View 34 / THIRTY FOUR rangeInn River has no commercial relationship with Tsouros Marine. This is an independent editorial recommendation, not a claim of official or authorised status. Stock and availability can change.