
Maria — Japanese Fishing Tackle & Brand Profile
Maria is the lure brand of YAMARIA Corporation, a Japanese fishing-tackle company founded in 1941. Maria specialises particularly in saltwater plugs and jigs, with products developed through in-house expertise and field testing. Its modern catalogue covers seabass, shore casting and bluewater applications through numerous plug families.
- Saltwater
- Plugs
- Jigs
- Shore Casting
At a Glance
Japanese saltwater plugs and jigs
- Origin
- Japan
- Main disciplines
- Saltwater, Plugs, Jigs
- Known for
- Seabass Plugs, Shore-casting Lures, Jigs, Bluewater Lures
The story behind Maria
Maria is the lure brand of YAMARIA Corporation, a Japanese fishing-tackle company founded in 1941. Maria specialises particularly in saltwater plugs and jigs, with products developed through in-house expertise and field testing. Its modern catalogue covers seabass, shore casting and bluewater applications through numerous plug families.
Design philosophy
Japanese saltwater plugs and jigs.
The range is organised around seabass plugs, shore-casting lures, jigs, bluewater lures, giving anglers technique-specific options rather than a generic tackle proposition.

Key categories
Seabass Plugs
A key part of Maria's specialist Japanese tackle programme.
Shore-casting Lures
A key part of Maria's specialist Japanese tackle programme.
Jigs
A key part of Maria's specialist Japanese tackle programme.
Bluewater Lures
A key part of Maria's specialist Japanese tackle programme.
Why European anglers should know it
Maria gives European anglers access to Japanese product thinking shaped around saltwater, plugs, jigs.
The retailer selected below was chosen for practical European access, relevant range depth or specialist context; availability should be checked before purchase.
Related Inn River articles
Background reading on the techniques and tackle systems this brand builds for.
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Maria FAQ
- What is Maria known for?
- Maria is the lure brand of YAMARIA Corporation, a Japanese fishing-tackle company founded in 1941. Maria specialises particularly in saltwater plugs and jigs, with products developed through in-house expertise and field testing. Its modern catalogue covers seabass, shore casting and bluewater applications through numerous plug families.
- Where can European anglers buy Maria?
- At the time of review, Pecheur.com offered a relevant Maria range for European anglers. Stock and delivery coverage can change, so confirm both directly with the retailer.
- Is this an official retailer endorsement?
- No. This is an independent editorial recommendation unless the profile explicitly cites a manufacturer's distributor listing.
European retailer to consider
Pecheur.com — France
At the time of review, Pecheur.com offered a particularly relevant Maria range for European anglers.
View Maria rangeInn River has no commercial relationship with Pecheur.com. This is an independent editorial recommendation, not a claim of official or authorised status. Stock and availability can change.